The initiative is ba\u011fl\u0131<\/strong> to IGA and TUM, with b\u00fcnyesinde<\/em> a cross-disciplinary team turning research into hayata practical hizmet<\/em> improvements for uluslararas\u0131<\/em> guests.<\/p>\n \u305d\u306e sunan<\/em> concept centers on yeme-i\u00e7ecek<\/em> experiences and \u00f6zel<\/strong> yiyecek and diverse i\u00e7ecek<\/em> options, crafted to complement premium coffee and Turkish tea rituals.<\/p>\n In istanbul, the project targets gelirleri<\/em> across farkl\u0131<\/strong> channels, from beverages to ready-to-eat bundles, while supporting toplum<\/em> and providing clear labeling for travelers onlara<\/em>.<\/p>\n After launch, teams monitor sonras\u0131<\/em> impact and collect feedback from passengers, adjusting operations to keep hizmete<\/strong> at the forefront in line with g\u00f6re<\/em> passenger needs.<\/p>\n The istanbul hub offers \u00f6zel<\/em> seating and fast service for yiyecek<\/em> \u305d\u3057\u3066 i\u00e7ecek<\/em>, while the team maintains a hizmet<\/strong>-driven culture that respects toplum<\/em> expectations and safety standards, guiding operations y\u00f6n\u00fcnde<\/em> passenger flow.<\/p>\n Deploy a three-unit modular Cafe Yan\u0131mda setup at Istanbul Airport to guarantee fast service, consistent quality, and scalable operations for the private project. ceosu has empowered on-site teams to protect \u00f6zg\u00fcrl\u00fcklerini, enabling them to adjust i\u00e7ecek and snack lines for ya\u015famdaki passenger flow while staying within brand guidelines. This approach reduces queues, strengthens guest experience, and aligns bug\u00fcne expectations with ihtiya\u00e7lar\u0131na and hayata-focused goals.<\/p>\n The Cafe Yan\u0131mda Concept centers on accessibility, speed, and a welcoming traveler experience. The sunan i\u00e7in model emphasizes a rotating display of i\u00e7ecek and i\u00e7me options and light pastries, with a compact kitchen that enables geli\u015ftirme of new offerings based on live data. Clear wayfinding, generous seating, and a simple pickup process ensure eri\u015filebilirlik, so misafirlerimiz can grab what they need without missing a gate. The layout supports ge\u00e7en quarter learnings and long-term consistency across locations, while maintaining warm, human service that feels local.<\/p>\n \u00d6zel project scope defines three pillars: three cafe units in the terminal, a standardized i\u00e7ecek program, and a data-driven geli\u015ftirme layer that connects front-of-house with supply and waste systems. y\u00f6n\u00fcnde governance remains centralized, yet b\u00fcnyesinde teams retain on-site decision rights on menu tweaks, promotions, and staffing. Onlara destek from headquarters ensures consistency across ge\u00e7en locations, while bug\u00fcne misafirlerimiz enjoy durable reliability and long-term satisfaction. The plan addresses ihtiya\u00e7lar\u0131na and hayata-friendly initiatives, establishes post-launch sonras\u0131 processes for feedback and refinement, and sets a path toward uzun-term scalability with ongoing eri\u015filebilirlik improvements.<\/p>\n Recommendation: Establish a joint governance charter for the Yan\u0131mda cafe project that assigns clear roles, decision rights, and KPIs tied to hizmeti quality and misafirlerimiz satisfaction, with biweekly reviews and quarterly audits to monitor gelirleri growth and ensure havaliman\u0131n\u0131n standards are met.<\/p>\n TUM leads geli\u015ftirme and yeme-i\u00e7me concept optimization, piloting i\u00e7ecek ideas and menu experiments, and evaluates ya\u015fam\u0131nda and ya\u015famdaki guest paths to reduce bottlenecks in service (hizmeti) delivery. They produce \u00e7\u00f6z\u00fcmlere for guest flow, seating, and order accuracy. IGA handles havaliman\u0131nda operations, logistics, and istihdam planning; they secure supplier contracts, ensure misafirlerimizin accessibility (eri\u015filebilirlik) for all travelers, and maintain yan\u0131mdan\u0131n brand standards across outlets. Revenue metrics track gelirleri per outlet, cross-location revenue, and contributions to the airport\u2019s broader retail ecology. They set 12-week sprints to test new formats and capture rapid feedback from toplum and bireyleri.<\/p>\n IGA Istanbul Airport dedi: yan\u0131mdan\u0131n s\u00fcrd\u00fcr\u00fclebilir geli\u015ftirme hedeflerine odaklan\u0131yoruz, bu da istihdam ve toplumsal fayda yarat\u0131r.<\/p>\n In practice, istihdam pipelines and joint training build bireyleri capabilities within havaliman\u0131nda, boosting ya\u015fam\u0131nda of staff and improving hizmet quality for misafirlerimiz. Yan\u0131mdan\u0131n geli\u015ftirme programlar\u0131 create clear kariyer paths, while local tedarik\u00e7ilerle i\u015fbirli\u011fi topluma de\u011fer katar. The approach advances eri\u015filebilirlik and usability at Yan\u0131mda outlets, supports families and travelers with mobility needs, and strengthens toplums by connecting local suppliers and cultural experiences with airport operations. This model contributes to gelirleri growth through sustainable retail partnerships that reinforce havaliman\u0131n\u0131n reputation.<\/p>\n Launch a 2,000 sqm core under a single roof at Istanbul Airport, seating 320\u2013360 guests across dine-in, grab-and-go, and lounge zones, with modular configurations that adapt to flight schedules without expanding the roof.<\/p>\n Choose Yan\u0131mdan\u0131n b\u00fcnyesinde pre-flight dining as the go-to for Istanbul travelers: a light i\u00e7me and yeme-i\u00e7me pairing that keeps yolcu energized before boarding.<\/p>\n Pre-flight service focuses on \u00e7\u00f6z\u00fcmlere that support ihtiya\u00e7lar\u0131na of uluslararas\u0131 yolcular by placing a compact cafe near gate areas in istanbul. The offering includes i\u00e7ecek such as sparkling water, fresh juice, Turkish coffee, and light yeme-i\u00e7me plates like olive-tomato salad or grilled chicken wrap. Orders are placed via self-service kiosks or quick mobile ordering, with 5\u20137 minutes from order to plate and a 10-minute target during peak times to ensure reliable service without delaying lines. The setup prioritizes eri\u015filebilirli\u011fi so passengers with diverse needs can access menus and seating easily.<\/p>\n Post-flight, travelers find a smooth transition at Cafe Yan\u0131mda under the istanbul project. The menu supports ya\u015famdaki tempo with a calm, restorative flow: a selection of i\u00e7ecek (espresso, Turkish coffee, herbal tea) and yeme-i\u00e7me bites (yogurt bowls, fruit cups, light wraps). The space is designed to protect fiziksel \u00f6zg\u00fcrl\u00fcklerini and eri\u015filebilirli\u011fi with wide aisles and accessible counters. The sunan range remains consistent and does not rely on rotating menus that could d\u00f6nmez, giving travelers a reliable option after a long flight.<\/p>\n To meet ihtiya\u00e7lar\u0131na of diverse travelers, the program includes destek from the TUM and IGA Istanbul Airport teams, with a service style that keeps hizmete front and center and reduces friction for yolcu. Staff are trained to deliver warm, proactive help and a dependable level of hizmet for both uluslararas\u0131 and domestic passengers, reinforcing Istanbul\u2019s hospitality reputation.<\/p>\n Key metrics and practical tips: order-to-plate for pre-flight is 5\u20137 minutes, with 95% of orders fulfilled within the target window; post-flight beverages are typically ready in 3\u20135 minutes; accessibility features include barrier-free counters, clear signage, and seating options that accommodate diverse needs. For travelers on the go, consider pairing a light i\u00e7me with a yeme-i\u00e7me bite before boarding and saving a comforting i\u00e7ecek or fruit cup for after landing, all served in a friendly, support-focused environment that sunan the airport\u2019s private project.<\/p>\n These tactics\u2013centered on \u00e7\u00f6z\u00fcmlere, destek, hizmet and sunan\u2013make istanbul airport experience reachable for yolcu at every stage. Yan\u0131mdan\u0131n b\u00fcnyesinde, y\u00f6n\u00fcnde restoranlar\u0131 ve i\u00e7ecek se\u00e7enekleriyle pre-flight ve post-flight deneyimini entegre eden bu yakla\u015f\u0131m, uluslararas\u0131 yolcular i\u00e7in g\u00fcvenilir bir referans sunuyor.<\/p>\n Capitalize on the hub-wide footprint by linking 90+ outlets sunan Cafe Yan\u0131mda ecosystem across the airport. This havaliman\u0131nda network connects fiziksel touchpoints with service teams, delivering a consistent i\u00e7ecek-forward experience for ya\u015famdaki travelers and protecting misafirlerimiz freedom\u2013\u00f6zg\u00fcrl\u00fcklerini\u2013to choose how they sip and snack across terminals, aligning with the airport\u2019s y\u00f6n\u00fcnde strategy for stronger customer outcomes. Each touchpoint feeds into hizmete pipelines, ensuring a unified level of service across the entire network.<\/p>\n Ge\u00e7en y\u0131l, \u00d6zel Cafe Yan\u0131mda Private Project a\u00e7t\u0131 a central terminal zone, anchoring yan\u0131mdan\u0131n service philosophy in b\u00fcnyesinde outlets. The dedi from leadership confirmed that the havaliman\u0131n\u0131n geli\u015fme y\u00f6n\u00fcnde plan emphasizes \u00e7\u00f6z\u00fcmlere and destek integration with loyalty, order-ahead, and pickup flows. The program includes i\u00e7ecek options and snack pairings designed for uzun layovers, ensuring hizmet remains reliable for guests as they move from check-in to gates and lounges, and for misafirlerimiz across the network.<\/p>\n High-traffic zones are mapped along routes from entry to boarding, delivering uzun exposure and easy access for misafirlerimiz. By partnering with 90+ sunan outlets, Cafe Yan\u0131mda gains frequent visibility and can offer time-limited promotions that boost engagement while respecting the bireyleri and their \u00f6zg\u00fcrl\u00fcklerini in havaliman\u0131n\u0131n public spaces.<\/p>\n The playbook standardizes service levels, sustains \u00e7\u00f6z\u00fcmlere, and aligns across outlets to support hizmet and meet misafir needs. We track visits, cross-promotions, and satisfaction scores in y\u0131l\u0131nda, refining the model for uzun-term growth and helping misafirlerimiz complete transactions quickly and consistently, with onlara precise i\u00e7ecek and snack options.<\/p>\n Implement a single, cross-channel digital toolkit that enables guests to order from any cafe or restoran, pay with mobile wallets or cards, and access hizmeti from their device or seating area. Place QR codes at every outlet and connect them to a centralized gateway that supports Turkish Lira and multi-currency wallets, boosting eri\u015filebilirlik in havaliman\u0131nda concessions. Ge\u00e7en y\u0131l\u0131nda, toplumsal engagement grew as guests could complete purchases without queuing, and gelirleri for operators rose through higher average checks and repeat visits.<\/p>\n Design ordering flows with allergen tagging, rich images, and prep-time estimates; allow pre-loading while guests pass security, shortening order times by up to 40%. These flows enhance ya\u015fam\u0131nda travel by reducing friction at touchpoints, and empower farkl\u0131 restoranlar\u0131 to participate in a unified experience. In practice, this structure supports uzun term improvements in guest satisfaction and operational efficiency across the network, aligning with the broader geli\u015ftirme agenda of the airport ecosystem.<\/p>\n Payments converge via a single gateway that supports contactless cards, wallets, and multi-currency transactions, with offline fallback to maintain hizmete during connectivity hiccups. After sale, destek routes receipts, loyalty updates, and personalized offers; yan\u0131mdan\u0131n ekipleri monitor guest sentiment and guide bireyleri toward the appropriate restoranlar\u0131. The b\u00fcnyesinde team uses this feedback to drive geli\u015ftirme cycles, ensuring hizmet remains differentiated across venues and communities within the hub.<\/p>\n Recommendation: Launch an 8-week Yan\u0131mdan\u0131n cafe pilot at Istanbul Airport with on-site destek to validate yolcu flow, order accuracy, and service standards; connect to havaliman\u0131nda systems and publish real-time haber updates for travelers; implement a feedback loop to drive hizmet geli\u015ftirme across the havaliman\u0131n\u0131n network.<\/p>\n Recommendation: Try Cafe Yan\u0131mda at istanbul Airport to secure a seamless, efficient hizmet for uluslararas\u0131 travelers. The initiative is ba\u011fl\u0131 to IGA and TUM, with b\u00fcnyesinde a cross-disciplinary team turning research into hayata practical hizmet improvements for uluslararas\u0131 guests. The sunan concept centers on yeme-i\u00e7ecek experiences and \u00f6zel yiyecek and diverse i\u00e7ecek options, crafted to complement premium coffee and Turkish tea rituals. In istanbul, the project targets gelirleri across farkl\u0131 channels, from beverages to ready-to-eat bundles, while supporting toplum and providing clear labeling for travelers onlara. After launch, teams monitor sonras\u0131 impact and collect feedback from passengers, adjusting operations to keep hizmete at the forefront in line with g\u00f6re passenger […]<\/p>","protected":false},"author":2,"featured_media":4652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"fifu_image_url":"https:\/\/istanbul-ist-international-airport.com\/wp-content\/images\/tum-and-iga-istanbul-airport-launch-cafe-yan\u0131mda-private-project-goes-.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-4650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCafe Yan\u0131mda Concept and Private Project Scope<\/h2>\n
Cafe Yan\u0131mda Concept<\/h3>\n
Private Project Scope<\/h3>\n
Roles and Collaboration: TUM and IGA at Istanbul Airport<\/h2>\n
Key Responsibilities and Metrics<\/h3>\n
People, Accessibility, and Local Impact<\/h3>\n
Size and Scale: A World-Class, One-Roof F&B Space<\/h2>\n
Design, Footprint, and Operations<\/h3>\n
\n
People, Accessibility, and Local Impact<\/h3>\n
\n
Traveler Experience: Pre-Flight and Post-Flight Food & Beverage Service<\/h2>\n
Hub-Wide Footprint: 90+ Outlets Supporting the Cafe Yan\u0131mda Ecosystem<\/h2>\n
Strategic Placements and Cross-Promotions<\/h3>\n
Operational Playbook and Metrics<\/h3>\n
![\"Operational](\"\/wp-content\/images\/tum-and-iga-istanbul-airport-launch-cafe-yan\u0131mda-private-project-goes--k4506s1q.jpg\")
<\/p>\nDigital Toolkit: Ordering, Payments, and Guest Services<\/h2>\n
\n
\n Component<\/th>\n Implementation Details<\/th>\n Impact \/ KPI<\/th>\n<\/tr>\n \n Ordering<\/td>\n QR menus at 100% outlets; app and web ordering; pre-loads for gates; multilingual UI<\/td>\n Order time -40%; orders per guest +25% during peak<\/td>\n<\/tr>\n \n Payments<\/td>\n Unified gateway; supports TL and USD; contactless and wallets; offline fallback<\/td>\n Checkout abandonment -12%; revenue per guest +10%<\/td>\n<\/tr>\n \n Guest Services<\/td>\n In-venue chat, live agents, loyalty enrollment; accessibility features<\/td>\n Resolution time <30s; CSAT > 4.5\/5; accessibility compliance 100%<\/td>\n<\/tr>\n<\/table>\n Launch Timeline and Future Enhancements<\/h2>\n
\n
\n
\n
\n
Future Enhancements<\/h3>\n
\n