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Transforming Airline Connections through Open Interlining

Transforming Airline Connections through Open Interlining

Margaret Perkins
by 
Margaret Perkins
5 minutes read
Trends in Travel & Mobility
April 06, 2025

Open interlining marks a revolutionary approach that reshapes how airlines connect flights, significantly enhancing efficiency, revenue potential, and passenger experience. This innovative strategy moves beyond the constraints of traditional interline agreements, paving the way for dynamic partnerships to thrive.

The Shift Toward Open Interlining

Open interlining emerges as a contemporary method for airlines seeking to improve the way passengers connect across various carriers within a single itinerary. This hybrid model enhances both efficiency and adaptability, standing in contrast to conventional interlining, which has historically relied on complex agreements and outdated systems. These conventional methods, while effective, have often proven to be slow, costly, and rigid, hampering the ability of airlines to respond to modern travel demands.

With open interlining, airlines can harness an expansive array of connection strategies, opening the floodgates to improved collaboration and customer service. “Open interlining is about expanding the possibilities,” stated Gabor Toth, CEO of TripStack, highlighting how this approach unlocks new tools for forming valuable partnerships. This strategy is centered around enhancing the airline’s operational agility, keeping the passenger experience at the forefront.

Understanding the New Connectivity Landscape

Interline partnerships constitute a key revenue stream for airlines, contributing over $52 billion annually as of 2019. Despite this lucrative potential, many airlines remain hesitant to engage in interlining due to the operational challenges presented by traditional models. Many airlines, even those participating actively in interlining, miss out on billions in ancillary revenues due to outdated approaches that do not align with the fast-paced, dynamic pricing models preferred by today’s travelers.

In this rapidly evolving environment, airlines are exploring multiple connectivity options. Each option carries its own unique benefits and challenges based on various business needs. Open interlining embraces a more holistic approach, thereby enabling airlines to tailor solutions to meet their specific objectives. Some of the potential pathways include:

  • Legacy Interlining: Retaining agreements that still prove beneficial and viable.
  • Virtual Interlining: Leveraging technology-driven connections to create adaptable itineraries.
  • Offer-and-Order Integration: Crafting interactions that focus on seamless, modern retail solutions.
  • Hybrid Models: Combining various aspects of these approaches to achieve maximum adaptability.

Complementing Traditional with Virtual Interlining

In traditional interlining, airlines must establish formal agreements to allow passengers to book flights across multiple airlines under a single itinerary. These agreements are usually facilitated through Global Distribution Systems (GDS), which manage the intricate details of pricing, ticketering, and settlement procedures.

Transitioning to a virtual interlining framework, travelers can now book connecting flights involving carriers that might not have a formal partnership. The integration of real-time technology generates itineraries that are often more economical and flexible. “We analyze billions of price points daily,” Toth elaborated, showcasing how machine learning can optimize itineraries based on numerous variables including layover times and available services.

Addressing Barriers for Seamless Travel

Conventional interlining processes tend to be time-consuming and cumbersome. Forging agreements may take several months and necessitate extensive fare negotiations, all while relying on legacy practices like Billing and Settlement Plan (BSP) and revenue proration across multiple airlines. These complexities deter many airlines from pursuing interlining at all, particularly those boasting robust direct-sales models.

Virtual interlining serves as a pivotal step in overcoming these hindrances. Unlike traditional agreements, this approach is continually evolving, autonomously assembling itineraries based on real-time data. Airlines have the power to activate new routes within days, all without incurring significant overhead expenses. Toth underscored that open interlining fosters an ecosystem that doesn’t merely connect airlines but enhances collaboration across diverse transport modalities to service travelers more effectively.

Real-Life Applications of Open Interlining

The advantages of adopting open interlining become evident by examining various airlines as they leverage these strategies:

  • Regional Low-Cost Carriers: By engaging with international airlines through virtual interlining, a regional low-cost carrier in Europe could access global traffic without the burden of establishing long-haul routes.
  • Long-Haul Airlines: Virtual interlining provides long-haul carriers with additional traffic sources by connecting with smaller regional airlines, ultimately boosting occupancy rates.
  • Alliances and Partnerships: Existing airline alliances can utilize open interlining advantages, creating flexible partnerships that can be adjusted based on market changes.
  • Testing New Markets: Airlines can evaluate market demand before committing hefty resource expenditures through open interlining with local carriers.

Maximizing Revenue through Open Interlining

Open interlining does not only enhance operational efficiency but also unveils fresh revenue avenues for airlines. Moving away from rigid contracts and outdated systems allows for adaptable pricing strategies, refined inventory management, and significant ancillary sales. “It allows airlines to experiment with new markets, fine-tune pricing techniques, and gauge demand without heavy initial investments,” stated Toth.

These strategies can yield notable growth potential:

  • Expanding Market Reach: Low-cost carriers can quickly respond to market shifts without binding themselves to complicated codeshare agreements.
  • Managing Distressed Inventory: Airlines can use dynamic pricing to move unsold seats through virtual interlining, thus maximizing returns while preventing empty seats.
  • Boosting Ancillary Sales: An effective integration of services like baggage fees and seat upgrades within itineraries can elevate the overall revenue per passenger.
  • Eliminating Risks in Route Testing: Airlines can better understand market dynamics before committing to full-fledged routes, all thanks to virtual interlining.
  • Reducing Costs on Distribution: With the adoption of NDC, airlines gain greater control over fare management and distribution, thereby minimizing reliance on third-party services.

The Future of Open Interlining

As the airline sector transforms, conventional interline agreements fall short in accommodating rapidly changing consumer expectations and operational necessities. By actively revising interline strategies, airlines can solidify their partnerships, enhance customer satisfaction, and ramp up profitability in an ever-evolving landscape.

In conclusion, the rise of open interlining signifies a significant shift towards modernizing airline collaboration, marrying revenue potential with improved travel experiences. It ultimately leads to an enhanced passenger journey as airlines work together along various channels. To make the most of these advancements, travelers are encouraged to utilize platforms that ensure transparency and convenience, like GetTransfer.com. With the ability to select a vehicle, review details, and book hassle-free, users can confidently navigate their journey while reaping the benefits of personalized travel.